Real Stories

Show off your filmmaking

What are Real Stories? They are compelling stories about entrepreneurs. Told through both video and words, they allow business owners to share insights with other business owners. Do you know a small business with a compelling story? Film them, and you could win our contest.

Deadline
34

Days left for submissions

Deadline: Oct 05, 2015 at 5 PM (UTC)

Brief

Show Off Your Filmmaking

What are Real Stories? They are compelling stories about entrepreneurs. Told through both video and words, they allow business owners to share insights with other business owners. Do you know a small business with a compelling story? Film them, and you could win big!

To get started, download the assets

Video Examples


Check out last year’s award-winning Real Stories videos.

About This Contest

This contest gives small-business owners a voice, and in doing so, helps the small-business community learn powerful lessons about entrepreneurship. Business owners learn directly from other business owners what it’s like to start, build, and protect a business and satisfy customers. Business owners get tips on how to select the right technology and solve a variety of challenges involving finances, operations, staffing, and marketing. In short, it’s business owners helping other business owners live the American dream.

Your Mission

Through two-minute videos, capture authentic stories from business owners who are passionate about what they do and explore how technology helps them grow and succeed in business. It’s a bonus if they are using technology in creative and innovative ways. Real Stories videos are part biography, part success story with technology. You are encouraged to upload multiple entries, as a series or individually. Make sure to focus on a business with fewer than 100 employees that doesn’t have a fulltime IT staff. Ideally, you’re interviewing the owner or someone senior in the organization who makes technology decisions.

15-Second Teaser Video Requirement:
Create a 15-second teaser video for AT&T to use on its social channels so it can promote your video. The teaser must NOT use the AT&T end slate, and only the business name requirement from the Real Story video should be carried over (don’t work in the business owner’s name). Focus on sharing the most visually interesting piece of footage from the video; something that will encourage users on social channels to want to learn more.

Great questions to ask:
  • “Why did you start your business and how was technology part of it?”
  • “How has technology been an important part of growing your business?”
  • “What has been the most important business lesson you‘ve learned related to technology?”
  • “What technology tips for success do you have for other businesses?”
  • “How have you tackled growing your business in an increasingly complex and fluid world?”
  • “How has technology helped your business evolve?”
  • “How has technology evolved that has been a win for you?”
  • “What kinds of struggles have you overcome with technology?”
  • “How have you combined different technologies in an effective way to solve a problem?”

Please DO:
  • Download the Real Story asset pack and follow the instructions
  • Visit Business Circle and study past Real Stories
  • Ensure you have the business’s permission before filming
  • Ensure you are asking the business technology-specific questions
  • Encourage the business owner to wear clothing with no logos (otherwise you will have to edit it out)
  • Get permission from the artist if any wall art (posters/photography/paintings) appears in your video, otherwise it must be blurred. Videos with excessive blurring will not be considered for prizes.
  • Follow contest rules
  • Interview one business per video you submit

Please DON’T:
  • Show or discuss any other wireless carrier brands
  • Discuss specific manufacturers or brands (HTC, Samsung, Apple, etc.)
  • Embed the business’s logo as a graphic in the video; show it in the video itself
  • Include anyone in the video unless that person has signed a model release form

Technical Requirements
  • 2 minute 15 second maximum for main video, 15 second teaser video
  • 1080p 20mbps minimum quality / 30mbps maximum quality
  • YouTube-ready H.264 video codec in MP4 container (.MP4 file format, not MOV)
  • 16:9 aspect ratio, no letterbox or alternate aspect ratios
  • High-quality audio (minimum 128kbps stereo)

Award Criteria

  • 50% compelling storytelling
  • 50% production quality